I'd like to know how many times, when, what browser, what machine type, etc. that a customer and/or guest visits IBY. This would be iportant information to know for individual users to their accounts but also collectively for things like Organizations, Client Groups, etc. so you can tell how meaningful groups of customers (e.g. schools, teams, etc.) are behaving. I think a summary belongs on the Home screen: ### Unique Visitors today, etc. This can be the empirical basis of tracking things like abandoned shopping carts, etc.

I'd use UTM codes heavily so you can also begin tracking referral sources, possibly even adding a link generator function to Straus, something like, "create a fb post" so that Stratus could both optimize the snippet's format and also make it easy to track source. I don't know UTM that well - probably you can scrape facebook as source without having to have FB as a term, but you get the point.