Integrate bit.ly
I'm getting billed for two SMS messages every time I send a Session login link, and that is just for the link itself. It needs to be native so that variables in form letters will work: I don't want to have to shorten links for all the 100s of kids at a school, etc.
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Mike Comer commented
It occurs to me that instead of integrating bit.ly, y'all could just make form letter hyperlinks able to use special merge fields like [Client Online Portal Direct Session URL] that could be set as the Link to. By making the Linked Text something short like "here" as in "click here" it would even be shorter than a bit.ly hyperlink and not need the integration hassle or potential ongoing cost of a bit.ly license. My last SMS link was 171 characters, so I think every time I'm sending a login link I'm getting charged 2x SMS, which is costly at the volume I do.