"Cheesy sales tactics work." -Jerry Hughes

I just posted about making IBY Sales Ranking sort settings work based upon actual sales, and I think a built-in "Most Popular" or "Top Seller" - while cheesy - would tap into the Social Proof Sales Psychology effect and lead to increased sales. I would actually make it so that you could choose a "Top Seller" or whatever manually and ignore actual sales to push a certain product.

Same deal with "Best Value": I have advocated for a ~value calculator being added to Stratus that simply adds up the retail price of all package components for you instead of having to do it in a spreadsheet like I am currently. With that data, you could bubble up the actual "Best Value" item in a price list, but I'd also like to reserve the right to use the term "Value" in a qualitative, not necessarily quantitative way in order to move a certain product. In my price list, I always have a high outlier to set a price anchor (concept is from "Never Split the Difference" book about negotiation) and because someone always has to have the best no matter what the price. I then denote the second price list item (always sorted from highest to lowest price per sales psych best practices) as "BEST VALUE!" because it just works.